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The Experience

About Us

A family business dedicated to you

About Comfort Plus

Comfort Plus Products are a family business established in 2000, offering a range of mobility related items to provide not only a product that can support daily needs but also give an additional level of comfort.

In addition to supplying a high quality product, Comfort Plus also prides itself on its service levels to all of its customers. With a Lifetime Guarantee as standard on our Bespoke Reclining chairs and adjustable beds we feel we highlight our commitment to our customers and our confidence in our products.

Dedicated to improvement and development, we work closely with all of our suppliers to introduce new features, some of which have never been seen in the marketplace before. We can also offer a level of flexibility not often available on these types of products allowing you to often design your own product that meets your needs and your style.


Comfort Plus Products was founded in June 2000 by Brendan Deering Senior and Junior. Brendan Deering snr had worked in the industry for many years and built a reputation for excellent product knowledge and an understanding of the needs of customers. Brendan Deering Jnr was new to the industry, however as a Managing Director of large multinational manufacturers, and a qualified Management Accountant, Brendan was able to utilise his father’s skills to establish a professional, efficient and well respected company.

Shortly after founding the company, Karen Deering, Brendan Jnrs sister joined as Customer Service manager, and as a trained Samaritan she quickly became the friendly and empathetic face of Comfort Plus.

In 2002 Comfort Plus moved to their current offices in Furmston Court Letchworth, combining both office and warehouse space for its day-to-day operations. A few years later, in 2007 Brendan Senior retired from the company leaving control with his Son who continued to oversee the continued growth of the company.

In April 2014, Brendan retired from the business passing control to 3 key individuals all of whom had helped in the success of the business. Brendan still offers advice to the new management team to help ensure the ethos of quality and service is upheld throughout the company.

Tony Williams - Managing Director - Comfort Plus Products
Tony Williams - Managing Director

Tony joined Comfort Plus Products in 2004 and has worked in every area of the business, before taking over as Managing Director in 2014. With a solid background in Technology, Tony is always looking to enhance and improve all the products.

Karen Deering - Director - Comfort Plus Products
Karen Deering – Customer Service Director

As a direct family member Karen has worked for Comfort Plus Products
since 2000, bringing in her excellent customer
service skills, and her dedication to improving the customer experience..

Tony Crouch - Sales Director - Comfort Plus Products
Tony Crouch – Sales Director

Working for Comfort Plus for ?6 years, Tony has a pride and passion for all
the products and works to ensure their continued
quality. Tony is also responsible for all training and development of staff to
ensure a high level of product knowledge and
ensure the needs of the customer are met.