Independence, comfort and choice
We believe retirement should be lived with confidence, mobility, and independence. And as a family-run business built on family values, we understand the importance of care, trust, and personal attention.
This is why we bring our showroom experience directly into your retirement home - so your residents can try our furniture in person, learn about their options, and make decisions that help maintain their mobility and independence, and improve their quality of life. Every day.
Creating opportunities to stay active, supported and independent.
retirement living events UK-wide
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retirees educated on independence
more comfortable customers
Why retirement living managers welcome Comfort Plus
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Convenience for your residents
No need to travel; we bring everything to your home.
Try before they buy
Residents experience the comfort and convenience first-hand in a welcoming, supportive environment.
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Proven in retirement settings
Over 30,000 customers in retirement homes across the UK.
Education first
Each visit empowers residents with knowledge, not just products.
Family-focused service
As a family-run business, we understand the importance of trust, care, and personal attention to both residents and staff.
FAQs
No, not at all. Our demonstration events are completely free for all residents and their guests to attend. There is absolutely no pressure or obligation to buy anything; we host these events simply to provide helpful information in a comfortable and social environment.
Our events are designed to be relaxed and convenient, typically lasting between 30 and 60 minutes. This gives everyone ample time to see and try the products and ask questions without feeling rushed.
Our events are friendly, social, and informative gatherings held within retirement homes. They are a wonderful opportunity for residents to learn how they can improve their home independence in a relaxed group setting. During an event, our team will:
Showcase a selection of our most popular riser recliner chairs, adjustable beds, and house hold gadgets.
Give an informal presentation on the features and health benefits.
Invite you and your fellow residents to sit in the chairs, try the controls, and feel the quality of our fabrics.
Be on hand to answer any questions you may have.
Provide complimentary refreshments for everyone to enjoy.
New for 2026, the Churchill chair – designed for retirement living
Drawing on 25 years’ experience, insights from 20,000 retirement living events, and feedback from over 32,000 customers, we believe The Churchill is our most comfortable chair yet.
Space-saving, flexible motors – fit the chair easily in smaller communal areas.
Compact and versatile – ideal for a variety of living spaces.
Simple and safe - Only one plug required.
The Churchill chair adapts as your needs change, combining maximum comfort with practical features.
Order before 31st December 2026 to benefit from a special £500 discount.
What’s included in a Retirement Living Event?
Every demonstration is designed to be educational, enjoyable, and valuable for both residents and managers:
A Comfort & Support Assessment for each attendee.
A cream tea for your residents (or seasonal alternative).
Free gifts – including Biofreeze (worth £7) and a brain gym puzzle book.
A £25 donation to your retirement community for groups of 12+
Bring the Comfort Plus experience to your residents and see the difference first-hand.
Book your free visit today
Or call us on: 01462 678050
Join Our Exclusive Membership Club
The Comfort Plus Membership Club is designed to give managers free support, extra benefits for residents, and a little added ease in your day-to-day.
Membership includes:
Ongoing support and resources for your residents.
Exclusive offers and first access to new products.
Community and care – our family values guide how we support managers and residents.
A personal invite to our free annual Comfort Plus Dinner — a chance to connect with other managers and share ideas.
Interested? Simply complete the form and a member of our team will be in touch.