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19 March, 2026
Jamie Farrar
Jamie Farrar
Managing Director

Adding Life to Years

We sit with Be Great Fitness to talk about how movement is never just about exercise, it is about people.

Founder Bailey began his journey with a simple belief: staying active in later life should feel enjoyable, inclusive and meaningful. Today, he and his team visit retirement homes and community settings across the UK, delivering gentle, engaging sessions designed specifically for older adults. But what truly sets Bailey’s approach apart is this: exercise is the vehicle, connection is the destination.

"If you’d asked me a few years ago what keeps people thriving as they get older, I probably would have said strength, balance or flexibility. Now I would say connection. Movement just happens to be the doorway to it.

We often overcomplicate staying active as we age. It does not need to be intense, fancy or perfect. It needs to be enjoyable. Some of the best sessions I run involve minimal movement and maximum engagement. Conversation, laughter and shared experiences do more for wellbeing than forcing people through something they do not enjoy. If people feel safe, seen and part of a group, movement comes naturally.

My practical advice for staying active as we get older is simple. Move little and often. Choose movement that feels familiar or meaningful, whether that is music, sport or rhythm. Exercise with others whenever possible because movement is better together. And most importantly, do not chase perfection, chase participation.

I have seen residents arrive withdrawn, quiet and unsure of their place, then completely change once they find their people. We are social beings by nature. Age does not change that. Community is just as important as physical ability.

At Be Great Fitness, we deliver exercise sessions in person. Me and my team work directly with residents, building trust, routine and real relationships over time. Being in the room matters. You cannot replace eye contact, encouragement, shared jokes or that moment when someone surprises themselves by doing more than they thought they could.

Staying active is not about adding years to life. It is about adding life to years."

Connection first

A good class is not measured in repetitions, but in smiles and shared moments. Movement becomes the doorway to belonging.

Move little, often

There is no pressure to keep up or strive for perfection. Bailey’s philosophy is simple and reassuring: small amounts of movement, done regularly, can make a meaningful difference.

Familiar rhythms

Music, memory and familiar motions play an important role. A favourite song might spark a gentle sway; a simple ball exercise can bring out teamwork and laughter.

Being there matters

Most importantly, Bailey and his team are there in person. Eye contact, encouragement and shared jokes create trust over time. Residents who did withdraw often participate, finding confidence not just in movement, but in their place within the group.

For more practical advice, useful tips and clear, friendly articles, visit our other blog posts!

To discover more about being active in later life, get support or simply get involved visit: Be Great Fitness

About the Author

Jamie Farrar

Jamie Farrar

I grew up around Comfort Plus Products, spending my school summer holidays helping out. After officially joining over 15 years ago, I am now proud to serve as Managing Director of our family business.

I have a real drive for helping people in retirement not just feel comfortable but find purpose and independence. Listening to residents’ stories during our visits is one of my favourite parts of the job, as it helps me ensure every solution we offer is truly personal.

Outside of work, I focus on my own health and wellbeing, taking on endurance challenges like Ironman competitions and ultra-marathons – proof that staying active and purposeful is for every stage of life.

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